Sound Keeps Us Driven
SKUD is a Los Angeles–based entertainment and talent management company dedicated to developing the next wave of cultural leaders in music, media, and art.
Founded and operated by Joshua Mitchell, SKUD merges creative vision with real business execution — offering management, A&R, touring, modeling, and brand development services.
Since its inception, SKUD has been rooted in authenticity and results. Under Joshua’s direction, the company played a pivotal role in building careers that have amassed millions of streams, led to national tours, high-profile collaborations, and multiple record deal negotiations. Through SKUD, Joshua has cultivated strong relationships across the industry, working with top-tier labels including Universal Music, Warner Records, Sony, and major independent teams such as 10k Projects, to drive artist success at every level.
SKUD is more than a company — it’s a creative ecosystem. A space where artists grow, connect, and learn the business while staying true to their sound. Every project is built on trust, collaboration, and strategy — whether that’s guiding an artist through a release campaign, securing brand partnerships, or planning a tour.
Our Mission
To empower artists with the tools, education, and network to turn their vision into longevity — while keeping creativity, culture, and authenticity at the center of everything we do.
Our Values
Sound: The heartbeat of everything we create.
Knowledge: Understanding the art and the business.
Unity: Collaboration over competition.
Drive: The relentless pursuit of excellence.
Founder’s Note
“SKUD was built from the ground up — with passion, persistence, and purpose. My goal has always been to bridge culture and business while helping artists take control of their careers. We’re not just chasing hits; we’re building futures.”
— Joshua Mitchell, Founder & CEO, SKUD
